“Be a Sequoia, Not a Bonsai is a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day.”
— Jasper Malcolmson, Head of Growth at Gusto and Robinhood
“Be a Sequoia not a Bonsai is a practical book that any company can follow to unleash profitable growth. I highly recommend it to anyone looking to take their company, startup, or non-profit to the next level.”
— Luc Levesque, former head of growth at Shopify
“I was in the room on multiple occasions when Nick showed CMOs, CFOs, and CEOs how they could reshape their profit trajectories. Be a Sequoia, Not a Bonsai is not just a book; it’s a strategic mantra and competitive weapon. If you are an executive interested in driving profitable growth, here’s your new playbook.”
— Alan Eagle, bestselling author of The Trillion Dollar Coach, How Google Works, and Leading Excellence
“As someone who guides top executives through AI and Digital Transformation, I can attest that the principles in Be a Sequoia, Not a Bonsai are the blueprint for what separates truly great companies from the merely good.”
— Gopi Kallayil, Google Chief AI Business Strategist
What sets the top 5% of companies apart?
Nicolas Darveau-Garneau, Google’s former Chief Evangelist, has advised senior executives at more than 1,000 companies. He discovered that the fastest-growing 5% all followed the same seven principles. And he saw that the executives who mastered these principles rapidly advanced their careers.
Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you the playbook to grow profits much faster, while delighting customers.
This book contains a step-by-step guide and hundreds of case studies. For example, St. Jude Children’s Research Hospital increased online fundraising 46% in a single year, expanding lifesaving cancer treatments to sixty countries. Invisalign added $7 billion in market value while competitors faltered. Surex Insurance quadrupled profits by acquiring more valuable customers. Asbury Automotive Group became the first dealership group to sell cars entirely online, driving a 33% jump in profits and a 30% rise in customer satisfaction at a time when competitors were stagnant. Pandora Jewelry increased advertising-driven in-store sales by 200% and total sales 77% simply by shifting how it measured marketing success.
The best part? These breakthroughs don’t require acquisitions, billion-dollar tech investments, or years of product development. They come from simple, low-risk experiments you can test right now, moves that cost little but pay off big.
In Be a Sequoia, Not a Bonsai, you’ll learn how to:
Maximize profitable growth by tracking the right metrics, not vanity metrics
Acquire the most valuable customers, not just the most customers
Dramatically increase customer lifetime value with practical, scalable strategies
Strengthen your brand with modern, profit-driven branding approaches
Deliver a customer experience your competitors can’t match
Build a culture of rapid testing and innovation that keeps you ahead
About Nicolas
Nicolas Darveau-Garneau is a growth consultant, best-selling author, and sought-after speaker.
Nick was Google’s Chief Evangelist, where he worked with the C-suites of more than 1,000 of Google’s top customers to help them accelerate their growth. He shared his learnings in his best-selling book, “Be a Sequoia, not a Bonsai: the seven growth secrets of the world’s most successful companies.”
Nick has been a technology entrepreneur, investor, and analyst since 1995. He was part of the founding team of MSn.com at Microsoft. He co-founded four Internet companies, selling three of them.
Nick was also a management consultant at McKinsey & Co. and a senior equity analyst at Sanford C. Bernstein, a top-ranked Wall Street firm.
Nick is on the Board of Directors of the TMX Group (TMX:X), a subsidiary of iA Financial (TMX:IAG), McEwen Mining (NYSE: MUX), and Alida.
Contact Nicolas
Nicolas is available for select consulting and speaking engagements.
Schedule a consultation
Nicolas is available to help you dramatically accelerate your company’s growth and/or your career.
